Tuesday, August 24, 2010

Cee Lo Green's "F**k You" Marketing Lesson...

Here is a brilliant song:
a crappy video with over 2 million views in 4 days- people are passing it around not only because of the lyrics, but because it's a damn fine song, sung with a wonderful voice with a fun, relateable message.

He also has some other great songs, with the same great voice, but with expensive, well-produced videos, without the same relateable message. They've been out for months, and gotten 2 thousand views.

What's the lesson? PEOPLE LOVE WHAT SPEAKS TO THEM.

The record company promises a "new video", and in my opinion, that's the dumbest thing I've ever heard. KEEP THIS ONE, and let other people play with it and continue passing it around.

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