I have been saying it for about two years now, but these guys are doing it BIG TIME, and were smart enough to engage celebrities with big followings.
So, now Old Spice has taken "The Old Spice Guy", and is doing what I wanted to do in Miami but multiplied it by a million- Observe GENIUS marketing, and then watch Alyssa Milano REALLY show them up:
This is where they misstep, and got lazy-
And now HERE's the Checkmate from her:
NOW I wanna see what they do next!!